Although created to be a positive role-model and a strong female character for girls and boys,[216] Wonder Woman has had to deal with the misogyny that was commonplace in comic book industry for decades. For example, Wonder Woman was a founding member of the Justice Society of America. This roster included the original Flash and Green Lantern. Wonder Woman was an experienced leader and easily the most powerful of them all, yet was rendered a secretary. This would also be accompanied with her losing her powers or getting captured on most Justice League adventures. During the '50s and '60s, comic writers regularly made Wonder Woman lovesick over Steve Trevor, a Major in the United States Army. Stories frequently featured Wonder Woman hoping or imagining what it would be like to marry Steve Trevor.

Steve Rose in The Guardian criticized the film for failing to explore the material's potential for "patriarchy-upending subversion".[223] Peter Travers of Rolling Stone criticized the film's over-reliance on exposition: "Wonder Woman is hobbled by a slogging origin story and action that only comes in fits and starts. Just when Gadot and director Patty Jenkins...are ready to kick ass, we get backstory."[224]
Wonder Woman's advocacy for women rights and gay rights was taken a step further in September 2016, when comic book writer Greg Rucka announced that she is canonically bisexual, according to her rebooted Rebirth origin.[258][259] Rucka stated, "... nobody at DC Comics has ever said, [Wonder Woman] gotta be straight. Nobody. Ever. They've never blinked at this."[256] Rucka stated that in his opinion, she "has to be" queer and has "obviously" had same-sex relationships on an island surrounded by beautiful women.[260][261] This follows the way Wonder Woman was written in the alternate continuity or non-canon Earth One by Grant Morrison,[262] and fellow Wonder Woman writer Gail Simone staunchly supported Rucka's statement.[263] Surprised at the amount of backlash from her fanbase, Rucka responded to "haters" that consensual sex with women is just as important to Wonder Woman as the Truth is to Superman.[264]
The storyline "The Circle" was focused on the revelation of a failed assassination attempt on Diana when she was a baby, by four rogue Amazons.[121] These Amazons – Myrto, Charis, Philomela and Alkyone, collectively referred to as The Circle – were Hippolyta's personal guards and were extremely loyal and devoted to her.[122] However, when Hippolyta decided to raise a daughter, The Circle was horrified and considered the baby ill-fate, one who would ruin their entire race.[123] Thus, after Diana was sculpted out of clay and brought to life, The Circle decided to assassinate the baby. Their attempt was foiled however, and the four Amazons were imprisoned.[124] After years, the Circle escaped their prisons with the help of Captain Nazi, and decided to accomplish their previously failed mission and kill Diana. Diana defeated Myrto, Charis, Philomela and then approached Alkyone, who runs off and succumbs to her death by falling into the ocean. The other three Amazons return to their prisons.[124][125]

Carolyn Cocca has stated that Wonder Woman possesses a "duality of character" due to the character possessing both feminine and masculine qualities in her physical abilities and attitude, which Cocca felt made her more appealing to a wide audience.[224] Wonder Woman's first female editor, Karen Berger, claimed that, "Wonder Woman [is] a great role model to young women, but also contains many elements that appeal to males as well. Wonder Woman crosses the gender line.".[224] Berger worked with George Pérez on the new issues of Wonder Woman starting in 1987, and the new Diana "works with friends and allies to teach lessons of peace and equality."[225]
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