The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).
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The character has appeared occasionally on live television. In 1966 a short film was made to pitch the character to television studios, but was ultimately unsuccessful. There was also an attempt at a TV movie starring Cathy Lee Crosby, but it failed to launch a TV show. The most famous television show was the 1975 Wonder Woman show starring Lynda Carter. The series was a hit and ran until 1979, becoming a pop culture sensation in the process. Today, the show is largely responsible for the public perception of the character.
An iron-fisted general of the German Army during World War I. Huston described Ludendorff as a "pragmatist, realist, patriotic, fighting for his country", further explaining, "he lost his son on the German front lines and was just quite tortured, diabolical, stubborn and believes that what he's doing is for the betterment of mankind." On his character, Huston said, "Ludendorff is a believer that war is a natural habitat for humans." Huston stated the film as an anti-war film and "somebody like Ludendorff would probably think that the idea that love conquers all is quite a naive concept. But finally it's true and sometimes the best way to examine mankind is from another perspective." On the genre of the film, Huston said, "It's Greek mythology. It's the origin of story and sometimes we need demigods to look at us to understand what our weaknesses are. It serves the mythological world."