Despite good ratings for the series, ABC stalled on picking up the show for a second season. This was because Wonder Woman was a period piece, being set in the 1940s, which made the set, clothing, automobiles, etc. more expensive to produce. While ABC had not yet committed, the show's production company Warner Bros. listened to an offer from rival network CBS. While ABC continued to make up its mind, CBS agreed to pick up the series on condition that the setting be changed from World War II (the 1940s) to the modern day (the 1970s). Changing the title to The New Adventures of Wonder Woman, the series was moved away from international intrigue to a more conventional police/detective action-type show that was more common in the 1970s.
In 1954, Dr. Fredric Wertham alleged that there were lesbian subtexts to Wonder Woman and claimed comics contributed to juvenile delinquency in his book Seduction of the Innocent where despite a very obvious heterosexual relationship with Steve Trevor, Wertham asserted that Wonder Woman’s association with the Holliday Girls could be interpreted as a lesbian relationship. The Comics Code Authority was then introduced in reaction to Wertham 's claims against the entire industry.
Due to the format of most golden age comics, the majority of story arcs at the time for all characters were the same, Wonder Woman included. More accurately that is to say that there were not story arcs at all, as issues contained two to three stories, all of which started and concluded within the issue in question. There was therefore not much continuity in Wonder Woman until she reached the silver age. The few exceptions to this were in issues which contained a common theme, such as Wonder Woman meeting some leprechauns and each of the three stories dealing with that. Alternately there were some common themes for the character at the time, one of which was dealing with enemy saboteurs. These were mostly contemporary, and thus started as either the National Socialists in Germany or the Imperial Japanese. Later these became others.
After Crisis on Infinite Earths, the character’s origin was slightly retold by Greg Potter and George Perez. In this version, the Amazons were reincarnations of the souls of abused and murdered women from ancient days. In 1200 B.C. a debate occurred on Mount Olympus on how mankind should be made to relate to the gods. Ares, the god of war and destruction, wanted to descend upon the world with his army and crush mankind submission. This was opposed by the others gods present including Artemis, who wanted peace and suggested creating a new race that would lead humans on the right path. Zeus rejected their arguments, and they decided to proceed without his blessing. With the aid of Charon the ferryman, the gods reached the Womb of Gaea, where the souls of women who were abused and murdered at the hands of men were preserved by Gaea herself. Artemis then sent the souls to Greece where they reincarnated into adult women. Aphrodite observed that one soul still remains in the Womb, to which Athena replied that the time had not yet come for that one. The new race in Greece were approached by the goddesses, who bestowed upon them several blessings, charging them with the purpose of leading humanity in the ways of Gaea. They then appointed Hippolyte and Antiope as co-rulers. The civilization is named the Amazons. Stories of this civilization spread throughout Greece and reached the ears of Heracles, who was being manipulated by Ares into attacking the Amazons. Heracles approached the Amazons but was defeated by Hippolyte, upon which he pretended friendship and declared the Amazons allies. When their guard was down, the Greeks drugged the Amazons, taking Hippolyte, Antiope and the other survivors captive. In her cell, Hippolyte is freed by Athena ,who reminds her of her purpose and asked her to avoid revenge and pursue peaceful means. Hippolyte escaped and freed the rest of the Amazons. She shared Athena's message to the Amazons, but blinded by their thirst for revenge, they ruthlessly slaughter the remaining men. Antiope gave Hippolyta her girdle and left to pursue revenge The goddesses appeared and told them they had failed in their purpose and banished them to an island to guard the terrible evil within, as penance. They were granted immortality as long as they did not stray from their new purpose, which would eventually purify their souls. The Amazons built a nation and lived there for 4,000 years. It is during this time that Hippolyte, sole leader of the Amazons, felt an unexplained yearning. Menalippe, the Oracle, told her she was the only Amazon pregnant at the time of her previous incarnation's death, and thus the yearning she felt was the call of her unborn child. As per her advise, Hippolyte went to the shore at sunrise and made a clay figure of a baby. She then cried out to Artemis. The gods, recognizing it was time for the remaining soul in Gaea's womb to depart, infused it into the clay form, which then incarnated as a real child. Blessed with Gaea's greatest gift, life, the gods present bestowed their gifts upon the newborn: Demeter granted the baby great strength, Aphrodite granted her great beauty and a loving heart, Athena granted her great wisdom, Artemis granted her the eye of the hunter and unity with beasts, Hestia granted her sisterhood with fire, and Hermes gave her great speed and the power of flight. Hippolyte named her after a holy warrior, Diana, and she grew up knowing the love of a thousand mothers. Thus Diana of Themyscira was born.