CBS ultimately decided to move The Incredible Hulk up to the Friday 8:00 hour from 9:00 to introduce the new series The Dukes of Hazzard, but no further episodes of Wonder Woman were produced due to the lack of new cast members for a fourth season and low ratings. After her first musical television special, Carter gave up the role to focus more on her musical career.
In 2010, Warner Bros. stated that a Wonder Woman film was in development, along with films based on DC Comics superheroes the Flash and Aquaman. Both Wonder Woman and Aquaman were still under consideration for solo film subjects as of June 2013. DC Entertainment president Diane Nelson said Wonder Woman "has been, since I started, one of the top three priorities for DC and for Warner Bros. We are still trying right now, but she's tricky." On October 5, 2013, WB chairman and CEO Kevin Tsujihara said he wanted to get Wonder Woman in a film or on TV. Shortly afterward, Paul Feig said he had pitched the studio an idea for Wonder Woman as an action-comedy film. The studio then began to search for female directors to direct the film. While Michelle MacLaren was the studio's initial choice to direct (and while she initially indicated interest), she eventually left the project due to creative differences.
Wonder Woman has been featured in various media from radio to television and film, and appears in merchandise sold around the world, such as apparel, toys, dolls, jewelry, and video games. Shannon Farnon, Susan Eisenberg, Maggie Q, Lucy Lawless, Keri Russell, Michelle Monaghan, Rosario Dawson, Cobie Smulders, and Halsey among others, have provided the character's voice for animated adaptations. Wonder Woman has been depicted in both film and television by Cathy Lee Crosby, Lynda Carter, and in the DC Extended Universe films by Gal Gadot.
On occasions Wonder Woman has employed a magical sword of unknown (though presumably Amazon) origin. This sword has been used most specifically against those with the power of invulnerability as invulnerability generally does not work against magical items. It is generally represented as a short sword. In Wonder Woman (vol. 4) #15, Hephaestus modifies Diana's bracelets so that she can manifest two short swords from them during battle.
She has also become romantically involved with Superman, which has stirred some controversy in the fan community. One criticism is that her comic mythology is/will be supplanted by Superman's, and she will be relegated to the role of supporting character in his mythos. However, Wonder Woman's popularity and the sales of her solo book run contrary to this theory. Currently she is under the creative team of Meredith and David Finch. Their story arc has mainly focused on Diana's humanity and how she deals with multiple relationships and responsibilities. She is shown as a character with great hardships in juggling her many "hats" as queen of the Amazons, Justice League Member, and God of War. There has been some dissension on Paradise Island and there is a plan to over throw Diana as queen. Donna Troy has been introduced into the New 52 universe as a being made from Hippolyta's clay remains and from an unknown Amazon. She is magically made to be Diana's counter. In upcoming solicitations it is said Donna was specifically made to have her strengths be Diana's weaknesses, whatever that might mean is still unknown. Her relationship with Superman has been focused more on the Superman/Wonder Woman title and most recently it has shown the trust they have for one another and the compassion and leadership skills Diana wields. She is shown to pick saving helpless humans over helping Superman who is under a magic spell. It is later revealed however, that before she went to save the humans, she placed her lasso of truth on Superman, which broke the spell he was under.
The theme song was re-written to remove references to the Axis, reflecting the series' new present-day setting, and the action depicted in the opening's animated comic book panels was similarly updated. Beginning with the episode "The Man Who Made Volcanoes," the opening title sequence was changed again to an instrumental and more traditional "action scenes" opening. The animated stars used before and after commercial breaks were dropped.
Wonder Woman's outfit has varied over time, although almost all of her outfit incarnations have retained some form of chestplate, subligaculum, tiara, bracelets, and her signature five-pointed star symbols. When Wonder Woman was first introduced, she wore a heavily patriotic skirt and red top which incorporated an American eagle and elements of the United States flag, reflecting the comic's origins during World War II. Later artists introduced what would become Wonder Woman's classic ensemble, adding an armored plate to her top whose design recalls a letter W and revealing blue short shorts, whose precise length varied from artist to artist. Other artists have experimented with different looks for Wonder Woman over the years, including an all-white mod jumpsuit, a biker outfit, a variation of her mainstream depiction featuring leather pants and a jacket, and a number of armoured battlesuits. Contemporary artists have attempted to emphasise Wonder Woman's traditional outfit as a red armored top with a blue gladiator skirt.
Some men were unhappy with women-only screenings held at the Alamo Drafthouse Cinema in Austin, with some opponents of the gender-restricted screening stating on platforms such as Facebook that such screenings were discriminatory against men. A gay Albany Law School professor initiated a complaint with Austin's Equal Employment and Fair Housing Office claiming discrimination against male prospective customers and employees of the theater. The chain responded with an online statement saying the event "may have created confusion—we want everybody to see this film" and announced a similar event at their Brooklyn location. Tickets sold out in less than an hour, prompting the chain to schedule additional screenings. On July 18, Alamo Drafthouse proposed settlement offers of a Wonder Woman DVD to the complainants, stating "Respondent did not realize that advertising a 'women's only' screening was a violation of discrimination laws."
Wonder Woman grossed $412.6 million in the United States and Canada and $409.3 million in other territories for a worldwide total of $821.8 million, against an estimated production budget of $120–150 million. Estimates for the number the film needed to surpass internationally in order to cover its production and promotional costs and break even ranged from $300 million to $460 million. Deadline Hollywood calculated the net profit of the film to be $252.9 million, when factoring together all expenses and revenues, making it the 6th most profitable release of 2017.
Development for a live action Wonder Woman feature film began in 1996, with Ivan Reitman attached as producer and possible director. In 1999 the project became attached to Jon Cohen, who adapted Wonder Woman for producer Joel Silver, with the hope that Sandra Bullock would star. By 2001, Todd Alcott was hired to write the screenplay, with Silver Pictures backing the project. At that time, performers such as Mariah Carey and Catherine Zeta-Jones were also rumored to be possible candidates for the role of Wonder Woman. Leonard Goldberg focused on Bullock who said that she was approached for the role. Lucy Lawless, the star of Xena: Warrior Princess, was also under consideration, though she stated that she would have been more interested if Wonder Woman was portrayed as a "flawed hero". The screenplay went through various drafts written by Alcott, Cohen, Becky Johnston, and Philip Levens, and by August 2003, Levens had been replaced by screenwriter Laeta Kalogridis.
The first of these half-mortal siblings to reveal himself to Wonder Woman was her older half-brother, Lennox Sandsmark, who could transform himself into living, marble-like stone and, before his death, was revealed to be the father of Wonder Girl (Cassie Sandsmark). His killer, the First Born, the eldest progeny of Zeus, would become Wonder Woman's first major super-villain of the New 52.
In an October 25, 1940, interview with the Family Circle magazine, William Moulton Marston discussed the unfulfilled potential of the comic book medium. This article caught the attention of comics publisher Max Gaines, who hired Marston as an educational consultant for National Periodicals and All-American Publications, two of the companies that would merge to form DC Comics. At that time, Marston wanted to create his own new superhero; Marston's wife and fellow psychologist Elizabeth suggested to him that it should be a woman:
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
She later became a major character in the DC Animated Universe in Justice League and its sequel, Justice League Unlimited. Both shows were massively popular and helped bring Wonder Woman back to relevance for a younger generation. The DCAU is notable for introducing the idea of a romance between Batman and Wonder Woman, something that was unheard of in the original comic books. Throughout the DCAU, Wonder Woman was voiced by Susan Eisenberg.
Director James Cameron continued this debate, through his critique of the representation of female power in Jenkins's film. In an August 2017 interview with The Guardian, Cameron qualifies Jenkins's vision of Wonder Woman as "an objectified icon" and called the film "a step backwards". In contrast, he states, his character Sarah Connor (from his Terminator films) "was not a beauty icon. She was strong, she was troubled, she was a terrible mother, and she earned the respect of the audience through pure grit." Jenkins stated in response that Cameron's "inability to understand what 'Wonder Woman' is, or stands for, to women all over the world is unsurprising as, though he is a great filmmaker, he is not a woman". She further argued "there is no right and wrong kind of powerful woman" because "if women have to always be hard, tough and troubled to be strong, and we aren't free to be multidimensional or celebrate an icon of women everywhere because she is attractive and loving, then we haven't come very far have we." Reaction to this debate was mixed. Julie Miller sided with Cameron, whom she states refers to himself as "a pretty hardcore feminist" and who told Vulture that "I have no problem writing a script in which the males become subservient to the females, which is what happens in Aliens ... It's up to Ripley to win the day." In contrast, Miller argues that Jenkins and Gadot envisioned Wonder Woman as "a woman who exuded both femininity and strength, along with genuine confusion as to why men would treat women differently than they do other men". Susannah Breslin also agreed with Cameron, describing Jenkins's Wonder Woman as "a Playmate with a lasso" and "female power with no balls". Others were more critical of Cameron's critique. An article in Newsweek suggests that in contrast to his criticism of Jenkins, Cameron's own films include "lot of objectification" and quotes a few Hollywood celebrities who echoed this view. One of the quotes came from Jesse McLaren who states that "James Cameron's just confused there's a female hero whose motivations aren't centered around motherhood." Noah Berlatsky found areas of agreement between both Cameron and Jenkins, stating that while Cameron's objection is "an old point that's been made over and over for decades", Jenkins's film is not "solely focused on objectifying Gal Gadot for a male audience".
Lennox suggests meeting Siracca, a fellow demigod daughter of Zeus as well. She travels to Lybia and finds a girl trapped in a vase. The girl tells Wonder Woman that when the soldiers came, everyone hid in a bunker. Leading her down, she triggers a trap which sends a plethora of knives, swords and daggers at her. Blocking them all but one, Diana looks to find the girl dissolving to sand. Crying at her failure, her time to mourn is cut short as the real Siracca, albeit in a zombie like form, ambushes her.